1. Ktisis Cyprus University of Technology

Panigyrakis, George G. (rp10241)

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Publications

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Date Issued:  [2020 TO 2024]

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Issue DateTitleAuthor(s)
117-Aug-2020Looking for luxury CSR practices that make more sense: The role of corporate identity and consumer attitudePanigyrakis, George G. ; Panopoulos, Anastasios ; Koronaki, Eirini 
22020All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the selfPanigyrakis, George G. ; Panopoulos, Anastasios ; Koronaki, Eirini 
32020Organisational culture at higher educational institutions: The importance of internal marketingKyriacou, Evdoxia ; Panigyrakis, George G.