1. Ktisis Cyprus University of Technology

Koronaki, Eirini (rp09922)

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Publications

Results 1-4 of 4 (Search time: 0.001 seconds).

Issue DateTitleAuthor(s)
117-Aug-2020Looking for luxury CSR practices that make more sense: The role of corporate identity and consumer attitudePanigyrakis, George G. ; Panopoulos, Anastasios ; Koronaki, Eirini 
22020All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the selfPanigyrakis, George G. ; Panopoulos, Anastasios ; Koronaki, Eirini 
31-Apr-2018The emotional value of arts-based initiatives: Strengthening the luxury brand–consumer relationshipKoronaki, Eirini ; Kyrousi, Antigone G. ; Panigyrakis, George G. 
42018For you and for me: creative experiences as giftsKoronaki, Eirini ; Kyrousi, Antigone G. ; Zotou, Athina Y.