Results 21-31 of 31 (Search time: 0.003 seconds).

Issue DateTitleAuthor(s)
212017EditorialBoutsouki, Christina ; Hatzithomas, Leonidas ; Gazi, Angeliki 
221-Oct-2016The role of economic conditions on humor generation and attitude towards humorous TV commercialsHatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos 
23Jul-2016How funny is it? Gelotophilia, Katagelasticism and Disparagement HumorVoutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos 
242014The role of economic conditions on the effectiveness of Greek humorous TV advertisingZotos, Yorgos ; Boutsouki, Christina ; Hatzithomas, Leonidas 
252014A model for consumer engagement in eWOM via social mediaZotos, Yorgos ; Hatzithomas, Leonidas ; Pigadas, Vassilis ; Boutsouki, Christina 
262014Social media advertising platforms: a cross-cultural studyZotos, Yorgos ; Chatzithomas, Nikolaos ; Boutsouki, Christina ; Hatzithomas, Leonidas 
271-Feb-2011Humor and cultural values in print advertising: a cross-cultural studyZotos, Yorgos ; Hatzithomas, Leonidas ; Boutsouki, Christina 
282011Is humor a countercyclical advertising strategy?Zotos, Yorgos ; Outra, Evaggelia ; Hatzithomas, Leonidas ; Boutsouki, Christina 
292011The mediating effect of brand personality on the relationship between online atmospherics and attitudes toward the siteZotos, Yorgos ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Boutsouki, Christina 
30Jun-2010Postmodern advertising: a longitudinal study of super bowl commercialsZotos, Yorgos ; Hatzithomas, Leonidas ; Outra, Evvangelia 
31May-2009The effects of culture and product type on the use of humor in Greek TV advertising: an application of Speck's humorous message taxonomyZotos, Yorgos ; Hatzithomas, Leonidas ; Boutsouki, Christina