Hatzithomas, Leonidas (rp02181)

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		Issue Date	Title	Author(s)	Journal
	1	May-2009	The effects of culture and product type on the use of humor in Greek TV advertising: an application of Speck's humorous message taxonomy	Zotos, Yorgos ; Hatzithomas, Leonidas ; Boutsouki, Christina	Journal of Current Issues & Research in Advertising