Refined By:
Journal:  Journal of Current Issues & Research in Advertising
Fulltext:  No Fulltext

Results 1-1 of 1 (Search time: 0.001 seconds).

Issue DateTitleAuthor(s)Journal
1May-2009The effects of culture and product type on the use of humor in Greek TV advertising: an application of Speck's humorous message taxonomyZotos, Yorgos ; Hatzithomas, Leonidas ; Boutsouki, Christina Journal of Current Issues & Research in Advertising