|
| | Ημερομηνία Έκδοσης | Τίτλος | Συγγραφέας |
| 1 | Αυγ-2021 | A superiority–inferiority hypothesis on disparagement humor: The role of disposition toward ridicule | Hatzithomas, Leonidas ; Voutsa, Maria C. ; Boutsouki, Christina ; Zotos, Yorgos |
| 2 | 2021 | Α path to our heart: Visual metaphors and “white” space in advertising aesthetic pleasure | Margariti, Kostoula ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos |
| 3 | 2019 | Visual metaphors in food advertising: A cross-cultural study | Margariti, Kostoula ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Zotos, Yorgos |
| 4 | 2017 | Corporate facebook posts in the UK & Greece: A content analysis | Riskos, Kyriakos ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos |
| 5 | 1-Οκτ-2016 | The role of economic conditions on humor generation and attitude towards humorous TV commercials | Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos |
| 6 | Ιου-2016 | How funny is it? Gelotophilia, Katagelasticism and Disparagement Humor | Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos |
| 7 | 1-Ιαν-2016 | Gender stereotypes in advertising: A review of current research | Grau, Stacy Landreth ; Zotos, Yorgos |
| 8 | 1-Ιαν-2016 | Gender stereotypes in advertising: Exploring new directions | Zotos, Yorgos ; Grau, Stacy Landreth |
| 9 | 2016 | Gender portrayals revisited: searching for explicit and implicit stereotypes in Cypriot magazine advertisements | Tsichla, Eirini ; Zotos, Yorgos |
| 10 | Νοε-2014 | Snapshots of men and women in interaction: an investigation of stereotypes in print advertisement relationship portrayals | Zotos, Yorgos ; Tsichla, Eirini |
| 11 | 25-Αυγ-2014 | Female stereotypes in print advertising: a retrospective analysis | Zotos, Yorgos ; Tsichla, Eirini |
| 12 | 2014 | The role of economic conditions on the effectiveness of Greek humorous TV advertising | Zotos, Yorgos ; Boutsouki, Christina ; Hatzithomas, Leonidas |
| 13 | 2014 | Product packaging: research trends and opportunities | Zotos, Yorgos ; Triantos, Al. |
| 14 | 2014 | Gaining satisfaction and trust in a brand website | Zotos, Yorgos ; Tsiotsou, Rodoula ; Palla, Polyxeni |
| 15 | 2014 | Truly interactive websites: an eye tracking approach | Zotos, Yorgos ; Palla, Polyxeni ; Tsiotsou, Rodoula H. |
| 16 | 2014 | A model for consumer engagement in eWOM via social media | Zotos, Yorgos ; Hatzithomas, Leonidas ; Pigadas, Vassilis ; Boutsouki, Christina |
| 17 | 2014 | Female portrayals in advertising past research, new directions | Zotos, Yorgos ; Tsichla, Eirini |
| 18 | 2014 | Social media advertising platforms: a cross-cultural study | Zotos, Yorgos ; Chatzithomas, Nikolaos ; Boutsouki, Christina ; Hatzithomas, Leonidas |
| 19 | Ιου-2013 | Effective interactive websites: examining the moderating role of involvement | Zotos, Yorgos ; Palla, Polyxeni ; Tsiotsou, Rodoula H. |
| 20 | 2013 | Is website interactivity always beneficial? an elaboration likelihood model approach | Zotos, Yorgos ; Palla, Polyxeni ; Tsiotsou, Rodoula H. |
