Ημερομηνία Έκδοσης Τίτλος Συγγραφέας 1 Αυγ-2021 A superiority–inferiority hypothesis on disparagement humor: The role of disposition toward ridicule Hatzithomas, Leonidas ; Voutsa, Maria C. ; Boutsouki, Christina ; Zotos, Yorgos
2 2021 Α path to our heart: Visual metaphors and “white” space in advertising aesthetic pleasure Margariti, Kostoula ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos
3 2019 Visual metaphors in food advertising: A cross-cultural study Margariti, Kostoula ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Zotos, Yorgos
4 2017 Corporate facebook posts in the UK & Greece: A content analysis Riskos, Kyriakos ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos
5 1-Οκτ-2016 The role of economic conditions on humor generation and attitude towards humorous TV commercials Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos
6 Ιου-2016 How funny is it? Gelotophilia, Katagelasticism and Disparagement Humor Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos
7 1-Ιαν-2016 Gender stereotypes in advertising: A review of current research Grau, Stacy Landreth ; Zotos, Yorgos
8 1-Ιαν-2016 Gender stereotypes in advertising: Exploring new directions Zotos, Yorgos ; Grau, Stacy Landreth
9 2016 Gender portrayals revisited: searching for explicit and implicit stereotypes in Cypriot magazine advertisements Tsichla, Eirini ; Zotos, Yorgos
10 Νοε-2014 Snapshots of men and women in interaction: an investigation of stereotypes in print advertisement relationship portrayals Zotos, Yorgos ; Tsichla, Eirini
11 25-Αυγ-2014 Female stereotypes in print advertising: a retrospective analysis Zotos, Yorgos ; Tsichla, Eirini
12 2014 The role of economic conditions on the effectiveness of Greek humorous TV advertising Zotos, Yorgos ; Boutsouki, Christina ; Hatzithomas, Leonidas
13 2014 Product packaging: research trends and opportunities Zotos, Yorgos ; Triantos, Al.
14 2014 Gaining satisfaction and trust in a brand website Zotos, Yorgos ; Tsiotsou, Rodoula ; Palla, Polyxeni
15 2014 Truly interactive websites: an eye tracking approach Zotos, Yorgos ; Palla, Polyxeni ; Tsiotsou, Rodoula H.
16 2014 A model for consumer engagement in eWOM via social media Zotos, Yorgos ; Hatzithomas, Leonidas ; Pigadas, Vassilis ; Boutsouki, Christina
17 2014 Female portrayals in advertising past research, new directions Zotos, Yorgos ; Tsichla, Eirini
18 2014 Social media advertising platforms: a cross-cultural study Zotos, Yorgos ; Chatzithomas, Nikolaos ; Boutsouki, Christina ; Hatzithomas, Leonidas
19 Ιου-2013 Effective interactive websites: examining the moderating role of involvement Zotos, Yorgos ; Palla, Polyxeni ; Tsiotsou, Rodoula H.
20 2013 Is website interactivity always beneficial? an elaboration likelihood model approach Zotos, Yorgos ; Palla, Polyxeni ; Tsiotsou, Rodoula H.