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Date Issued:  [2010 TO 2019]
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Results 1-5 of 5 (Search time: 0.003 seconds).

Issue DateTitleAuthor(s)
12014Gaining satisfaction and trust in a brand websiteZotos, Yorgos ; Tsiotsou, Rodoula ; Palla, Polyxeni 
22014Truly interactive websites: an eye tracking approachZotos, Yorgos ; Palla, Polyxeni ; Tsiotsou, Rodoula H. 
32012Is website interactivity beneficial for low involvement products?Zotos, Yorgos ; Tsiotsou, Rodoula H. ; Palla, Polyxeni 
42011Is humor a countercyclical advertising strategy?Zotos, Yorgos ; Outra, Evaggelia ; Hatzithomas, Leonidas ; Boutsouki, Christina 
5Jun-2010Postmodern advertising: a longitudinal study of super bowl commercialsZotos, Yorgos ; Hatzithomas, Leonidas ; Outra, Evvangelia