Vietnam National University Ho Chi Minh City

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		Ημερομηνία Έκδοσης	Τίτλος	Συγγραφέας	Journal
	1	27-Οκτ-2020	CRM campaigns with choice for enhanced business process performance: The collectivist customers’ collaborative role for positive word-of-mouth	Christofi, Michael ; Thrassou, Alkis ; Chebbi, Hela ; Ahmed, Zafar U. ; Grandhi, Balakrishna ; Iaia, Lea	Business Process Management Journal