Vienna University of Economics and Business

Organization name
Vienna University of Economics and Business

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Issue DateTitleAuthor(s)
128-Jun-2016Fifty Years of Empirical Research on Country-of-Origin Effects on Consumer Behavior: A Meta-AnalysisSamiee, Saeed ; Leonidou, Leonidas C. ; Aykol, Bilge ; Stöttinger, Barbara ; Christodoulides, Paul