Department of Communication and Marketing

Organization name
Department of Communication and Marketing
Description
The Department of Communication and Marketing at the Cyprus University of Technology aspires to establish itself as a regional center for teaching and research in the field of public communication and to gradually become a nationally and internationally recognized center of excellence. Its mission is to enhance scholarship in the field of public communication, predominantly in those aspects that are linked to the media, journalism, political communication, advertising and public relations. It will strongly focus on the European dimension and on the related domains of the communicative disciplines, with emphasis on the historical, social and political aspects of their evolution.

OrgUnit's Researchers publications
(Dept/Workgroup Publication)

Refined By:
Date Issued:  [2020 TO 2024]
Type:  Conference Papers
Fulltext:  No Fulltext
Date Issued:  2023

Results 1-10 of 10 (Search time: 0.002 seconds).

Issue DateTitleAuthor(s)
122-Jul-2023Consumers’ Online Brand-Related Activities (COBRAS): A Systematic ReviewPapasolomou, Ioanna ; Melanthiou, Yioula ; Vrontis, Demetris ; Uzunboylu, Naziyet 
229-Sep-2023Current Status of Metaverse ResearchTeerakapibal, Surat ; Melanthiou, Yioula 
314-Jul-2023Gen Zs are real: The mediating role of self-brand connection in the relationship between BeReal usage and brand selfiesKakoulli, Eleni ; Voutsa, Maria C. 
429-Sep-2023Online Sensory Marketing: Transforming NGOs Marketing Practices for a Sustainable Future in a Time of Global CrisesAvgeropoulou, Aikaterini ; Melanthiou, Yioula 
527-Sep-2023Safe vs Unsafe Crosswalks: Assessing the Factors Related to Pedestrian SafetyTheodosiou, Zenonas ; Voutsa, Maria C. ; Constantinou, Constantinos ; Lanitis, Andreas 
626-Sep-2023Social vs news media in politics: Revisiting the case of the 2015 Greek bailout referendumTriga, Vasiliki ; Sergidou, Nelly ; Tsapatsoulis, Nicolas 
722-Jul-2023Understanding the Metaverse Through the Bibliometric Analysis LensTeerakapibal, Surat ; Melanthiou, Yioula 
829-Sep-2023Unveiling a Holistic Approach: The Integrated Framework of Online Consumer-Brand EngagementUzunboylu, Naziyet ; Vrontis, Demetris ; Melanthiou, Yioula ; Papasolomou, Ioanna 
926-Sep-2023Using Facebook Targeted Advertisements to Recruit Survey RespondentsGemenis, Kostas 
108-May-2023When Journalism and AI intersect: Effects on Professional IdeologySpyridou, Lia Paschalia