Department of Communication and Marketing

Organization name
Department of Communication and Marketing
Description
The Department of Communication and Marketing at the Cyprus University of Technology aspires to establish itself as a regional center for teaching and research in the field of public communication and to gradually become a nationally and internationally recognized center of excellence. Its mission is to enhance scholarship in the field of public communication, predominantly in those aspects that are linked to the media, journalism, political communication, advertising and public relations. It will strongly focus on the European dimension and on the related domains of the communicative disciplines, with emphasis on the historical, social and political aspects of their evolution.

OrgUnit's Researchers publications
(Dept/Workgroup Publication)

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Date Issued:  [2020 TO 2024]
Date Issued:  2023
Fulltext:  No Fulltext

Results 1-20 of 21 (Search time: 0.003 seconds).

Issue DateTitleAuthor(s)
124-Jun-2023Choose4GreeceGemenis, Kostas ; Triga, Vasiliki ; Djouvas, Constantinos ; Tsapatsoulis, Nicolas ; Manavopoulos, Vasilis ; Konstantinidis, Ioannis ; Katsanidou, Alexia 
222-Jul-2023Consumers’ Online Brand-Related Activities (COBRAS): A Systematic ReviewPapasolomou, Ioanna ; Melanthiou, Yioula ; Vrontis, Demetris ; Uzunboylu, Naziyet 
329-Sep-2023Current Status of Metaverse ResearchTeerakapibal, Surat ; Melanthiou, Yioula 
4Mar-2023The Cypriot Presidential Election of 2023 and its AftermathTriga, Vasiliki ; Ioannidis, Nikandros 
529-Sep-2023Cyprus: The EU’s Role in Europe’s Last Divided CountryZupančič, Rok ; Kocan, Faris ; Andresen, Kenneth ; Bojarska, Katarzyna ; Dacosta, Ricardo ; Farrell, Seamus ; Fiedler, Anke ; Hoxha, Abit ; Ioannidis, Nikandros ; Niamh, Kirk ; Irene, Martín ; Milioni, Dimitra L. ; Panos, Dionysis ; Marta, Paradés ; Tomasz, Rawski ; Triga, Vasiliki ; Vučko, Tjaša 
61-Jan-2023Did we really need a pandemic to fast-track technology?Papasolomou, Ioanna ; Melanthiou, Yioula 
76-Sep-2023Exploring Discursive Strategies of Dark Participation: User Comments on Migration in New York Times and Τhe GuardianSpyridou, Lia Paschalia ; Avraamidou, Maria 
814-Jul-2023Gen Zs are real: The mediating role of self-brand connection in the relationship between BeReal usage and brand selfiesKakoulli, Eleni ; Voutsa, Maria C. 
92023Medical Cannabis Brand Architecture: Establishing its Roots in Pharmaceutical MarketingNtais, Christos ; Suvatjis, Jean ; Melanthiou, Yioula 
102023Medical Cannabis: Modeling a Destigmatization Process for its Candidacy to Become a Pharmaceutical BrandNtais, Christos ; Suvatjis, Jean ; Melanthiou, Yioula 
111-Jan-2023“Murder in mykonos”: potentials and limitations of crime fiction literary tourism in GreeceSolakis, Konstantinos ; Bellos, Konstantinos 
121-Jan-2023A nation brand development framework: the stakeholders’ perspectiveAbdalmajid, Jilan ; Papasolomou, Ioanna ; Vrontis, Demetris ; Melanthiou, Yioula ; Thrassou, Alkis ; Uzunboylu, Naziyet 
1329-Sep-2023Online Sensory Marketing: Transforming NGOs Marketing Practices for a Sustainable Future in a Time of Global CrisesAvgeropoulou, Aikaterini ; Melanthiou, Yioula 
1413-Jan-2023Replication data for: Germann, Micha, Fernando Mendez, and Kostas Gemenis. "Do voting advice applications affect party preferences? Evidence from field experiments in five European countries", forthcoming in Political CommunicationGermann, Micha ; Mendez, Fernando ; Gemenis, Kostas 
1527-Sep-2023Safe vs Unsafe Crosswalks: Assessing the Factors Related to Pedestrian SafetyTheodosiou, Zenonas ; Voutsa, Maria C. ; Constantinou, Constantinos ; Lanitis, Andreas 
1626-Sep-2023Social vs news media in politics: Revisiting the case of the 2015 Greek bailout referendumTriga, Vasiliki ; Sergidou, Nelly ; Tsapatsoulis, Nicolas 
1729-Sep-2023Troubled Pasts in Europe: Strategies and Recommendations for Overcoming Challenging Historic LegaciesTriga, Vasiliki ; Zupančič, Rok ; Kocan, Faris ; Andresen, Kenneth ; Bojarska, Katarzyna ; Dacosta, Ricardo ; Farrell, Seamus ; Fiedler, Anke ; Hoxha, Abit ; Ioannidis, Nikandros ; Niamh, Kirk ; Irene, Martín ; Milioni, Dimitra L. ; Panos, Dionysis ; Marta, Paradés ; Tomasz, Rawski ; Vučko, Tjaša 
1822-Jul-2023Understanding the Metaverse Through the Bibliometric Analysis LensTeerakapibal, Surat ; Melanthiou, Yioula 
1929-Sep-2023Unveiling a Holistic Approach: The Integrated Framework of Online Consumer-Brand EngagementUzunboylu, Naziyet ; Vrontis, Demetris ; Melanthiou, Yioula ; Papasolomou, Ioanna 
2026-Sep-2023Using Facebook Targeted Advertisements to Recruit Survey RespondentsGemenis, Kostas