Journals International Marketing Review

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Journal description

Name

International Marketing Review

Journals Publications
(All)

Τύπος

11 Article

Ημερομηνία Έκδοσης

9 2020 - 2022
2 2011 - 2019

Πλήρες Κείμενο

11 No Fulltext

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Περιοδικό: International Marketing Review

Αποτελέσματα για 1-11 από 11.

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		Ημερομηνία Έκδοσης	Τίτλος	Συγγραφέας
	1	15-Ιου-2022	Being creative under the Covid-19 pandemic crisis: the role of effective inter-organizational relationship management	Leonidou, Leonidas C. ; Aykol, Bilge ; Fotiadis, Thomas A. ; Marinova, Svetla ; Christodoulides, Paul
	2	1-Ιαν-2021	International marketing studies in banking and finance: a comprehensive review and integrative framework	Battisti, Enrico ; Graziano, Elvira Anna ; Leonidou, Erasmia ; Stylianou, Ioanna ; Pereira, Vijay
	3	2021	Consumer cosmopolitanism in international marketing research: a systematic review and future research agenda	Makrides, Anna ; Kvasova, Olga ; Thrassou, Alkis ; Hadjielias, Elias ; Ferraris, Alberto
	4	2021	Guest editorial	Vrontis, Demetris ; Hulland, John ; Shaw, Jason D. ; Gaur, Ajai ; Czinkota, Michael ; Christofi, Michael
	5	2021	Marketing innovation and internationalization in smart city development: a systematic review, framework and research agenda	Christofi, Michael ; Iaia, Lea ; Marchesani, Filippo ; Masciarelli, Francesca
	6	3-Δεκ-2020	Cause-related marketing and service innovation in emerging country healthcare: Role of service flexibility and service climate	Kumar, Pradeep ; Singh, Sanjay Kumar ; Pereira, Vijay ; Leonidou, Erasmia
	7	3-Δεκ-2020	An assessment of the literature on cause-related marketing: implications for international competitiveness and marketing research	Vrontis, Demetris ; Christofi, Michael ; Katsikeas, Constantine S.
	8	28-Αυγ-2020	Customer engagement through choice in cause-related marketing: A potential for global competitiveness	Christofi, Michael ; Vrontis, Demetris ; Leonidou, Erasmia ; Thrassou, Alkis
	9	28-Αυγ-2020	Cause-related marketing in international business: what works and what does not?	Vrontis, Demetris ; Thrassou, Alkis ; Christofi, Michael ; Shams, S. M. Riad ; Czinkota, Michael R.
	10	1-Ιαν-2017	Marketing research on mergers and acquisitions: a systematic review and future directions	Christofi, Michael ; Leonidou, Erasmia ; Vrontis, Demetris
	11	1-Φεβ-2011	Humor and cultural values in print advertising: a cross-cultural study	Zotos, Yorgos ; Hatzithomas, Leonidas ; Boutsouki, Christina