Journals Journal of Current Issues & Research in Advertising

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Name
Journal of Current Issues & Research in Advertising
Subjects
Comparative advertising
Advertising
ISSN
2164-7313
Description
The Journal of Current Issues and Research in Advertising (JCIRA) is a refereed forum where current issues and research in advertising are vetted. The best of theoretical and applied data-driven works are welcomed. Also, literature reviews and conceptual papers that suggest agendas for future advertising research, thoughtfully examine the role of advertising in society, and debate current and enduring issues in advertising are encouraged. All papers published in JCIRA go through a rigorous, double-blind, peer-reviewed process. Queries regarding the appropriateness of a topic and its fit with the scope of the journal may be sent to the editor by e-mail.
Impact Factor (2 years)
1.240
Publisher
Taylor & Francis
Journal type
Hybrid Journal

Journals Publications
(All)



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Issue DateTitleAuthor(s)
1May-2009The effects of culture and product type on the use of humor in Greek TV advertising: an application of Speck's humorous message taxonomyZotos, Yorgos ; Hatzithomas, Leonidas ; Boutsouki, Christina