Journals International Journal of Technology Marketing
Name
International Journal of Technology Marketing
Subjects
Marketing management
Communication
Technology features
Marketing in large corporations
Marketing for universities
International comparisons
Government policy and entrepreneurship
University-industry linkages
Enterprise support systems
Consumer behaviours/attitudes
Business ethics
Technology evaluation
Communication
Technology features
Marketing in large corporations
Marketing for universities
International comparisons
Government policy and entrepreneurship
University-industry linkages
Enterprise support systems
Consumer behaviours/attitudes
Business ethics
Technology evaluation
ISSN
1741-8798
Description
IJTMkt proposes and fosters discussion on the advancement of marketing practice and theory, with emphasis on technology and technology intensive products. This perspective acknowledges the complexity and importance of linking technology and marketing issues, as well as the necessity of innovatively marketing technology and technology intensive products.
Publisher
Inderscience Enterprises
Journal Webpage
Journal type
Subscription Journal