Journals Journal of International Consumer Marketing
Name
Journal of International Consumer Marketing
Subjects
Product placement planning
Buyer-seller relationships
E-commerce
Internet banking
Relationship selling
Online shopping
Consumer ethics
Impulse buying
Celebrity endorsements
Web communication strategies
Consumer ethnocentrism
Green purchasing behavior
Brand association
Marketing sacred goods
Buyer-seller relationships
E-commerce
Internet banking
Relationship selling
Online shopping
Consumer ethics
Impulse buying
Celebrity endorsements
Web communication strategies
Consumer ethnocentrism
Green purchasing behavior
Brand association
Marketing sacred goods
ISSN
1528-7068
Description
The Journal of International Consumer Marketing examines consumer and organizational buyer behavior on a cross-cultural/national and global scale combining up-to-date research with practical applications to help you develop an action plan for successful marketing strategy development. Business professionals, policymakers, and academics share insights and "inside" information on a wide range of cross-cultural marketing issues, including international business customs, negotiating styles, consumer brand loyalty, price sensitivity, purchasing and leasing, consumer satisfaction (and dissatisfaction), and advertising. This invaluable research outlet analyzes a variety of geographic and cultural perspectives from around the word, including China, India, Germany, Western Europe, Africa, Australia, Southeast Asia, Scandinavia, Japan, and Latin America, as well as the NAFTA countries of Mexico, Canada, and the United States.
Impact Factor (2 years)
1.170
Publisher
Taylor & Francis
Journal Webpage
Journal type
Hybrid Journal