Journals Psychology and Marketing
Name
Psychology and Marketing
Subjects
Applied Psychology
Management and Accounting
Marketing
Management and Accounting
Marketing
ISSN
1520-6793
Description
Psychology & Marketing (P&M) publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, P&M serves practitioners and academicians in the fields of psychology and marketing and is an appropriate outlet for articles designed to be of interest, concern, and applied value to its audience of scholars and professionals.
Impact Factor (2 years)
2.023
Publisher
Wiley
Journal Webpage
Journal type
Hybrid Journal