Journals Industrial Marketing Management
Name
Industrial Marketing Management
Subjects
Business
Management
Accounting
Management
Accounting
ISSN
0019-8501
Description
Industrial Marketing Management provides theoretical, empirical and case-based research geared to the needs of marketing scholars and practitioners researching and working in industrial and business-to-business markets. An editorial review board of leading international scholars and practitioners assures a balance of theory and practical applications in all articles. Scholars from North America, Europe, Australia/New Zealand, Asia and other regions of the globe offer the latest findings for improving effectiveness and efficiency of industrial markets. This comprehensive approach keeps readers abreast of the most timely data and current thinking necessary for better marketing decisions and strategy in global industrial and business-to-business markets.
Impact Factor (2 years)
3.678
Publisher
Elsevier
Journal Webpage
Journal type
Subscription Journal