Events 5th International Conference on Contemporary Marketing Issues

Conference title
5th International Conference on Contemporary Marketing Issues

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Ημερομηνία ΈκδοσηςΤίτλοςΣυγγραφέας
12017Thou Shalt Not Consume the Rivals: Rivalry Effects on Behavioural Intentions of Sports Celebrity Brand OfferingsZarkada, Anna K. ; Tzoumaka, Eugenia