Events 5th International Conference on Contemporary Marketing Issues

View Statistics Email Alert RSS Feed

Conference title

5th International Conference on Contemporary Marketing Issues

Results 1-1 of 1 (Search time: 0.001 seconds).

Refman EndNote Bibtex RefWorks Send via email

		Issue Date	Title	Author(s)
	1	2017	Thou Shalt Not Consume the Rivals: Rivalry Effects on Behavioural Intentions of Sports Celebrity Brand Offerings	Zarkada, Anna K. ; Tzoumaka, Eugenia