Events International Conference on Research in Advertising

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International Conference on Research in Advertising

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Date Issued: [2010 TO 2019]

Date Issued: 2019

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		Issue Date	Title	Author(s)
	1	Jun-2019	Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reported Measures and Facial Expressions	Tsichla, Eirini ; Voutsa, Maria C. ; Margariti, Kostoula ; Hatzithomas, Leonidas
	2	Jun-2019	Flashback in humorous advertising styles: a content analysis of Super Bowl advertising over the course of 45 years	Timamopoulou, Artemis ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Voutsa, Maria C.