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Ktisis Cyprus University of Technology
Research Outputs
Browsing by Authors
Zotos, Yorgos
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Showing results 31 to 42 of 42
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Issue Date
Title
Author(s)
27-Apr-2010
Quantity surcharges and consumer awareness in a new retail environment
Zotos, Yorgos
; Boutsouki, Christina
; Palla, Polyxeni
1-Oct-2016
The role of economic conditions on humor generation and attitude towards humorous TV commercials
Hatzithomas, Leonidas
; Boutsouki, Christina
; Zotos, Yorgos
2014
The role of economic conditions on the effectiveness of Greek humorous TV advertising
Zotos, Yorgos
; Boutsouki, Christina
; Hatzithomas, Leonidas
1999
Selling exports to consumers in Bulgaria: Attitudes towards foreign products
Ziamou, P.
; Zotos, Yorgos
; Lysonski, S.
; Zafiropoulos, C.
Nov-2014
Snapshots of men and women in interaction: an investigation of stereotypes in print advertisement relationship portrayals
Zotos, Yorgos
; Tsichla, Eirini
2014
Social media advertising platforms: a cross-cultural study
Zotos, Yorgos
; Chatzithomas, Nikolaos
; Boutsouki, Christina
; Hatzithomas, Leonidas
2010
Social responsible content as leadership strategy component for dominant media companies
Zotos, Yorgos
; Tsourvakas, George
; Dekoulou, Paraskevi
; Agas, Kostas
Aug-2021
A superiority–inferiority hypothesis on disparagement humor: The role of disposition toward ridicule
Hatzithomas, Leonidas
; Voutsa, Maria C.
; Boutsouki, Christina
; Zotos, Yorgos
2014
Truly interactive websites: an eye tracking approach
Zotos, Yorgos
; Palla, Polyxeni
; Tsiotsou, Rodoula H.
2019
Visual metaphors in food advertising: A cross-cultural study
Margariti, Kostoula
; Boutsouki, Christina
; Hatzithomas, Leonidas
; Zotos, Yorgos
2021
Α path to our heart: Visual metaphors and “white” space in advertising aesthetic pleasure
Margariti, Kostoula
; Hatzithomas, Leonidas
; Boutsouki, Christina
; Zotos, Yorgos
2002
Οι διαφημίσεις αλκοόλ στα περιοδικά: συγκριτική παρουσίαση δεδομένων της ελληνικής και αμερικανικής (Η.Π.Α.) πραγματικότητας
Zotos, Yorgos