Browsing by Authors Thrassou, Alkis


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Issue DateTitleAuthor(s)
2021Academic propaganda in international education: Detection, remedy and conceptualisationShams, S. M. Riad ; Thrassou, Alkis ; Vrontis, Demetris ; Christofi, Michael ; Trichina, Eleni 
Apr-2021Agility and flexibility in international business research: A comprehensive review and future research directionsChristofi, Michael ; Pereira, Vijay ; Vrontis, Demetris ; Tarba, Shlomo ; Thrassou, Alkis 
1-Sep-2022Ambidexterity's influence on export strategy development—The case of the Indian pharmaceutical industryKolte, Ashutosh ; Festa, Giuseppe ; Rossi, Matteo ; Thrassou, Alkis ; Vrontis, Demetris ; Christofi, Michael 
1-Oct-2019Augmented reality in the tourism industry: A multi-stakeholder analysis of museumsSerravalle, Francesca ; Ferraris, Alberto ; Vrontis, Demetris ; Thrassou, Alkis ; Christofi, Michael 
Aug-2021The behavioral aspects of innovation in the age of pandemicTarba, Shlomo ; Cooper, Sir Cary L. ; Christofi, Michael ; Vrontis, Demetris ; Thrassou, Alkis ; Siamagka, Nikoletta Theofania 
28-Aug-2020Cause-related marketing in international business: what works and what does not?Vrontis, Demetris ; Thrassou, Alkis ; Christofi, Michael ; Shams, S. M. Riad ; Czinkota, Michael R. 
2021Consumer cosmopolitanism in international marketing research: a systematic review and future research agendaMakrides, Anna ; Kvasova, Olga ; Thrassou, Alkis ; Hadjielias, Elias ; Ferraris, Alberto 
1-Sep-2007A contemporary higher education student-choice model for developed countriesVrontis, Demetris ; Thrassou, Alkis ; Melanthiou, Yioula 
1-Feb-2022Corporate venture capital and CSR performance: An extended resource based view's perspectiveBattisti, Enrico ; Nirino, Niccolò ; Leonidou, Erasmia ; Thrassou, Alkis 
27-Oct-2020CRM campaigns with choice for enhanced business process performance: The collectivist customers’ collaborative role for positive word-of-mouthChristofi, Michael ; Thrassou, Alkis ; Chebbi, Hela ; Ahmed, Zafar U. ; Grandhi, Balakrishna ; Iaia, Lea 
3-Sep-2018Customer Data: Contemporary Issues of Privacy and TrustThemistocleous, Christos 
28-Aug-2020Customer engagement through choice in cause-related marketing: A potential for global competitivenessChristofi, Michael ; Vrontis, Demetris ; Leonidou, Erasmia ; Thrassou, Alkis 
1-Jan-2020Digitalization of SMEs: A Review of Opportunities and ChallengesThrassou, Alkis ; Uzunboylu, Naziyet ; Vrontis, Demetris ; Christofi, Michael 
22-May-2020Emotional intelligence and perceived negative emotions in intercultural service encounters: Building and utilizing knowledge in the banking sectorThrassou, Alkis ; Santoro, Gabriele ; Leonidou, Erasmia ; Vrontis, Demetris ; Christofi, Michael 
1-Jan-2021Exploring travelers’ willingness to pay for green hotels in the digital eraGalati, Antonino ; Thrassou, Alkis ; Christofi, Michael ; Vrontis, Demetris ; Migliore, Giuseppina 
1-Jan-2020Information communication technology, knowledge management, job and customer satisfaction: a study of healthcare workers in LebanonEpaminonda, Epaminondas ; Chaanine, Johnny ; Vrontis, Demetris ; Thrassou, Alkis ; Christofi, Michael 
1-Oct-2020An integrative framework of stakeholder engagement for innovation management and entrepreneurship developmentLeonidou, Erasmia ; Christofi, Michael ; Vrontis, Demetris ; Thrassou, Alkis 
7-Mar-2019Knowledge management: A critical review of existing researchVrontis, Demetris ; Christofi, Michael ; Thrassou, Alkis 
1-Jan-2023A nation brand development framework: the stakeholders’ perspectiveAbdalmajid, Jilan ; Papasolomou, Ioanna ; Vrontis, Demetris ; Melanthiou, Yioula ; Thrassou, Alkis ; Uzunboylu, Naziyet 
1-Jul-2021Social media influencer marketing: A systematic review, integrative framework and future research agendaVrontis, Demetris ; Makrides, Anna ; Christofi, Michael ; Thrassou, Alkis