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Ktisis Cyprus University of Technology
Research Outputs
Browsing by Subject
generation Z
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Issue Date
Title
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14-Jul-2023
Gen Zs are real: The mediating role of self-brand connection in the relationship between BeReal usage and brand selfies
Kakoulli, Eleni
; Voutsa, Maria C.
May-2023
Η Γενιά Ζ είναι αληθινή: Τα ψυχογραφικά χαρακτηριστικά των Κύπριων χρηστών της εφαρμογής BeReal και οι στάσεις τους προς τις αυθόρμητες διαφημίσεις
Κακουλλή, Ελένη
