Browsing by Subject Netnography

Showing results 1 to 4 of 4
Issue DateTitleAuthor(s)
4-Oct-2021Giving power to those having less power: NGOs, YouTube and viralityAvgeropoulou, Aikaterini ; Melanthiou, Yioula 
20-Mar-2020Hello Brand, let’s take a selfieUzunboylu, Naziyet ; Melanthiou, Yioula ; Papasolomou-Doukakis, Ioanna 
Sep-2021A New Paradigm of Sensory Marketing for Those in Need: Exploring NGOS, Virality During and Post Covid-19 CrisisAvgeropoulou, Aikaterini ; Melanthiou, Yioula 
Mar-2024Tourism and legacy transmission: A shared reality perspective echoing the Samurai legacyChristou, Prokopis A. ; Pericleous, Katerina