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Ktisis Cyprus University of Technology
Research Outputs
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Humorous ads
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Issue Date
Title
Author(s)
Sep-2019
Elicited emotions by disparaging humorous ads: The moderating role of gelotophobia, gelotophilia, and katagelasticism
Voutsa, Maria C.
; Boutsouki, Christina
; Hatzithomas, Leonidas
; Tsichla, Eirini
