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Ktisis Cyprus University of Technology
Research Outputs
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Uzunboylu, Naziyet
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Issue Date
Title
Author(s)
29-Sep-2023
Unveiling a Holistic Approach: The Integrated Framework of Online Consumer-Brand Engagement
Uzunboylu, Naziyet
; Vrontis, Demetris
; Melanthiou, Yioula
; Papasolomou, Ioanna
