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Issue Date	Title	Author(s)
1999	Managerial performance elements discriminating 'high-performing' from 'under-performing' technical managers	Zarkada, Anna K. ; Fraser, Campbell
1996	Marketing in the Construction Industry : thought and Practice	Zarkada, Anna K.
Jul-2024	Marketing Solutions to the Challenges of a VUCA Environment: Proceedings of the 2023 GMA-GAMMA Joint Symposium, Seoul, Korea, July 20-23, 2023
2000	Measuring and Developing the Cultural Awareness Necessary for Effective Management	Zarkada, Anna K. ; Fraser, Campbell
20-Jul-2023	Measuring Perceived Internal Marketing and Employee Engagement in Higher Education Institutions	Kyriacou, Evdoxia ; Zarkada, Anna K.
Jul-2000	Measuring the performance of retail managers in Australia and Singapore	Fraser, Campbell ; Zarkada, Anna K.
3-Apr-2023	Mega-influencer and celebrity brand engagement: antecedents and effect on fans’ purchasing behaviours	Zarkada, Anna K.
2009	Modelling of pricing in the construction services	Zarkada, Anna K.
2017	The moderating effect of religiosity on ethical behavioural intentions: An application of the extended theory of planned behaviour to Pakistani bank employees	Kashif, Muhammad ; Zarkada, Anna K. ; Thurasamy, Ramayah
2001	Moral decision making in international sales negotiations	Zarkada, Anna K. ; Fraser, Campbell
2009	Moral dimensions of B2B and B2G Marketing	Zarkada, Anna K.
1995	The need for construction industry-specific modelling of international marketing activities	Zarkada, Anna K.
2013	New philosophical paradigms in marketing: From amoral consumerism to axiological societing	Panigyrakis, George G. ; Zarkada, Anna K.
2018	Perception management: A Content Analysis of the Greek Reality Show ‘Survivor’	Papakonstantinou, Katerina G. ; Zarkada, Anna K. ; Panigyrakis, George G.
2001	Perceptual polarization of managerial performance from a human resource management perspective	Fraser, Campbell ; Zarkada, Anna K.
2011	Personal branding in Contemporary Marketing Trends Conference	Zarkada, Anna K.
2011	The personal branding phenomenon: Pushing epistemological boundaries or desperately marketing marketing?	Zarkada, Anna K.
1998	Personal factors affecting behavioural intent towards illegal marketing practices	Zarkada, Anna K. ; Fraser, Campbell
2014	A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation	Panigyrakis, George G. ; Zarkada, Anna K.
Dec-2001	The philosophy, structure and objectives of research and development in Japan	Fraser, Campbell ; Zarkada, Anna K.

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