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Ktisis Cyprus University of Technology
Research Outputs
Browsing by Authors
Zarkada, Anna K.
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Issue Date
Title
Author(s)
2014
“Liking” those Who Rule the World: Politicians' Branding on Social Media
Zarkada, Anna K.
; Sotiropoulou, E
2021
Listening to a unicorn’s pink narrative: Scheduling of brand Posts on Instagram for maximum consumer brand engagement
Zarkada, Anna K.
1999
Managerial performance elements discriminating 'high-performing' from 'under-performing' technical managers
Zarkada, Anna K.
; Fraser, Campbell
1996
Marketing in the Construction Industry : thought and Practice
Zarkada, Anna K.
Jul-2024
Marketing Solutions to the Challenges of a VUCA Environment: Proceedings of the 2023 GMA-GAMMA Joint Symposium, Seoul, Korea, July 20-23, 2023
2000
Measuring and Developing the Cultural Awareness Necessary for Effective Management
Zarkada, Anna K.
; Fraser, Campbell
20-Jul-2023
Measuring Perceived Internal Marketing and Employee Engagement in Higher Education Institutions
Kyriacou, Evdoxia
; Zarkada, Anna K.
Jul-2000
Measuring the performance of retail managers in Australia and Singapore
Fraser, Campbell
; Zarkada, Anna K.
3-Apr-2023
Mega-influencer and celebrity brand engagement: antecedents and effect on fans’ purchasing behaviours
Zarkada, Anna K.
2009
Modelling of pricing in the construction services
Zarkada, Anna K.
2017
The moderating effect of religiosity on ethical behavioural intentions: An application of the extended theory of planned behaviour to Pakistani bank employees
Kashif, Muhammad
; Zarkada, Anna K.
; Thurasamy, Ramayah
2001
Moral decision making in international sales negotiations
Zarkada, Anna K.
; Fraser, Campbell
2009
Moral dimensions of B2B and B2G Marketing
Zarkada, Anna K.
1995
The need for construction industry-specific modelling of international marketing activities
Zarkada, Anna K.
2013
New philosophical paradigms in marketing: From amoral consumerism to axiological societing
Panigyrakis, George G.
; Zarkada, Anna K.
2018
Perception management: A Content Analysis of the Greek Reality Show ‘Survivor’
Papakonstantinou, Katerina G.
; Zarkada, Anna K.
; Panigyrakis, George G.
2001
Perceptual polarization of managerial performance from a human resource management perspective
Fraser, Campbell
; Zarkada, Anna K.
2011
Personal branding in Contemporary Marketing Trends Conference
Zarkada, Anna K.
2011
The personal branding phenomenon: Pushing epistemological boundaries or desperately marketing marketing?
Zarkada, Anna K.
1998
Personal factors affecting behavioural intent towards illegal marketing practices
Zarkada, Anna K.
; Fraser, Campbell