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Ktisis Cyprus University of Technology
Research Outputs
Browsing by Authors
Margariti, Kostoula
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Showing results 1 to 6 of 6
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Issue Date
Title
Author(s)
2021
Examining consumer responses to YouTube ads through facial expressions and self-reports: the role of gender identity and emotional appeals
Voutsa, Maria C.
; Tsichla, Eirini
; Hatzithomas, Leonidas
; Margariti, Kostoula
Jun-2019
Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reported Measures and Facial Expressions
Tsichla, Eirini
; Voutsa, Maria C.
; Margariti, Kostoula
; Hatzithomas, Leonidas
2021
Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reports and Facial Expressions
Tsichla, Eirini
; Voutsa, Maria C.
; Margariti, Kostoula
; Hatzithomas, Leonidas
Jul-2019
Physiological versus Self-report Measures in Emotional Advertising: A Research Agenda
Margariti, Kostoula
; Tsichla, Eirini
; Hatzithomas, Leonidas
; Voutsa, Maria C.
2019
Visual metaphors in food advertising: A cross-cultural study
Margariti, Kostoula
; Boutsouki, Christina
; Hatzithomas, Leonidas
; Zotos, Yorgos
2021
Α path to our heart: Visual metaphors and “white” space in advertising aesthetic pleasure
Margariti, Kostoula
; Hatzithomas, Leonidas
; Boutsouki, Christina
; Zotos, Yorgos
