Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/33340| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Zarkada, Anna K. | - |
| dc.date.accessioned | 2024-12-13T09:38:09Z | - |
| dc.date.available | 2024-12-13T09:38:09Z | - |
| dc.date.issued | 2024 | - |
| dc.identifier.citation | Marketing Solutions to the Challenges of a VUCA Environment. GMA-GAMMA 2023. Springer Proceedings in Business and Economics. Springer | en_US |
| dc.identifier.uri | https://hdl.handle.net/20.500.14279/33340 | - |
| dc.language.iso | en | en_US |
| dc.subject | VUCA environment, marketing, permacrisis, ethics | en_US |
| dc.title | Marketing Solutions to the Challenges of a VUCA Environment: What Have We Accomplished and What More Can We Do? . | en_US |
| dc.type | Book Chapter | en_US |
| dc.collaboration | Cyprus University of Technology | en_US |
| dc.subject.category | Economics and Business | en_US |
| dc.journals | Subscription | en_US |
| dc.country | Cyprus | en_US |
| dc.subject.field | Social Sciences | en_US |
| dc.publication | Peer Reviewed | en_US |
| dc.identifier.doi | 10.1007/978-3-031-58429-9_1 | en_US |
| cut.common.academicyear | 2024-2025 | en_US |
| dc.identifier.spage | 1 | en_US |
| dc.identifier.epage | 16 | en_US |
| item.grantfulltext | none | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_3248 | - |
| item.fulltext | No Fulltext | - |
| item.languageiso639-1 | en | - |
| item.cerifentitytype | Publications | - |
| item.openairetype | bookPart | - |
| crisitem.author.dept | Department of Communication and Marketing | - |
| crisitem.author.faculty | Faculty of Communication and Media Studies | - |
| crisitem.author.orcid | 0000-0002-9382-6412 | - |
| crisitem.author.parentorg | Faculty of Communication and Media Studies | - |
| Appears in Collections: | Κεφάλαια βιβλίων/Book chapters | |
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