1. Ktisis Cyprus University of Technology
  2. Cyprus University of Technology (Research Output)
  3. Κεφάλαια βιβλίων/Book chapters
Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14279/28785
DC FieldValueLanguage
dc.contributor.authorThemistocleous, Christos-
dc.contributor.editorIngram, Claire-
dc.date.accessioned2023-03-22T19:55:26Z-
dc.date.available2023-03-22T19:55:26Z-
dc.date.issued2023-09-01-
dc.identifier.citationConcise Encyclopedia of Corporate Social Responsibilityen_US
dc.identifier.isbn978 1 80088 033 7-
dc.identifier.urihttps://hdl.handle.net/20.500.14279/28785-
dc.description.abstractThis chapter theoretically underpins the term Sustainable Marketing (SM), focuses on its evolutionary pathway, and considers current and future avenues of investigation. Aiming at the enhancement of social, environmental and economic pillars, Sustainable Marketing serves as an integral part of modern CSR practises with Gordon et al. (2011) arguing that Sustainable Marketing is responsible for marketing sustainability. That is, businesses and other actors promoting practises that enhance awareness, trust and understanding while assisting with deviating from apathy on sustainability issues among consumers (p. 145). SM has a structural interactive relationship with consumers (Su et al., 2022) and has evolved from marketers adapting their practices to accommodate emerging ethical needs of consumers to promoting behaviors that heighten sustainability.en_US
dc.language.isoenen_US
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectSustainabilityen_US
dc.subjectMarketingen_US
dc.subjectEthical marketingen_US
dc.subjectFair Information Practisesen_US
dc.subjectGreen Marketingen_US
dc.titleSustainable Marketingen_US
dc.typeBook Chapteren_US
dc.collaborationCyprus University of Technologyen_US
dc.subject.categoryEconomics and Businessen_US
dc.journalsOpen Accessen_US
dc.countryUnited Kingdomen_US
dc.countryCyprusen_US
dc.subject.fieldSocial Sciencesen_US
dc.publicationPeer Revieweden_US
dc.identifier.doi10.4337/9781800880344.ch40en_US
cut.common.academicyear2022-2023en_US
dc.identifier.spage215en_US
dc.identifier.epage218en_US
item.openairetypebookPart-
item.cerifentitytypePublications-
item.fulltextWith Fulltext-
item.grantfulltextopen-
item.openairecristypehttp://purl.org/coar/resource_type/c_3248-
item.languageiso639-1en-
crisitem.author.deptDepartment of Communication and Marketing-
crisitem.author.facultyFaculty of Communication and Media Studies-
crisitem.author.orcid0000-0001-9074-7711-
crisitem.author.parentorgFaculty of Communication and Media Studies-
Appears in Collections:Κεφάλαια βιβλίων/Book chapters
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