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Date Issued:  [2020 TO 2024]
Journal:  International Marketing Review

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Issue DateTitleAuthor(s)
128-Aug-2020Cause-related marketing in international business: what works and what does not?Vrontis, Demetris ; Thrassou, Alkis ; Christofi, Michael ; Shams, S. M. Riad ; Czinkota, Michael R.