Vrontis, Demetris (rp15744)

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Publications

All [66]

Articles [53]

Conference Papers [5]

Books & Book Chapters [8]

Type

5 Article

Date issued

4 2020 - 2022
1 2011 - 2019

Fulltext

5 No Fulltext

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Journal: International Marketing Review

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		Issue Date	Title	Author(s)
	1	2021	Guest editorial	Vrontis, Demetris ; Hulland, John ; Shaw, Jason D. ; Gaur, Ajai ; Czinkota, Michael ; Christofi, Michael
	2	3-Dec-2020	An assessment of the literature on cause-related marketing: implications for international competitiveness and marketing research	Vrontis, Demetris ; Christofi, Michael ; Katsikeas, Constantine S.
	3	28-Aug-2020	Customer engagement through choice in cause-related marketing: A potential for global competitiveness	Christofi, Michael ; Vrontis, Demetris ; Leonidou, Erasmia ; Thrassou, Alkis
	4	28-Aug-2020	Cause-related marketing in international business: what works and what does not?	Vrontis, Demetris ; Thrassou, Alkis ; Christofi, Michael ; Shams, S. M. Riad ; Czinkota, Michael R.
	5	1-Jan-2017	Marketing research on mergers and acquisitions: a systematic review and future directions	Christofi, Michael ; Leonidou, Erasmia ; Vrontis, Demetris