Vrontis, Demetris (rp15744)

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Publications

Όλα [66]

Articles [53]

Conference Papers [5]

Books & Book Chapters [8]

Ημερομηνία Έκδοσης

1 2021
3 2020

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Πλήρες Κείμενο: No Fulltext

Περιοδικό: International Marketing Review

Τύπος: Article

Ημερομηνία Έκδοσης: [2020 TO 2022]

Αποτελέσματα για 1-4 από 4.

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		Ημερομηνία Έκδοσης	Τίτλος	Συγγραφέας
	1	2021	Guest editorial	Vrontis, Demetris ; Hulland, John ; Shaw, Jason D. ; Gaur, Ajai ; Czinkota, Michael ; Christofi, Michael
	2	3-Δεκ-2020	An assessment of the literature on cause-related marketing: implications for international competitiveness and marketing research	Vrontis, Demetris ; Christofi, Michael ; Katsikeas, Constantine S.
	3	28-Αυγ-2020	Customer engagement through choice in cause-related marketing: A potential for global competitiveness	Christofi, Michael ; Vrontis, Demetris ; Leonidou, Erasmia ; Thrassou, Alkis
	4	28-Αυγ-2020	Cause-related marketing in international business: what works and what does not?	Vrontis, Demetris ; Thrassou, Alkis ; Christofi, Michael ; Shams, S. M. Riad ; Czinkota, Michael R.