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Results 1-11 of 11 (Search time: 0.002 seconds).

Issue DateTitleAuthor(s)
11-Oct-2019Augmented reality in the tourism industry: A multi-stakeholder analysis of museumsSerravalle, Francesca ; Ferraris, Alberto ; Vrontis, Demetris ; Thrassou, Alkis ; Christofi, Michael 
21-Sep-2019Triggering technological innovation through cross-border mergers and acquisitions: A micro-foundational perspectiveChristofi, Michael ; Vrontis, Demetris ; Thrassou, Alkis ; Shams, S. M. Riad 
31-Jan-2019Analysing three decades of emerging market research: Future research directionsPereira, Vijay ; Vrontis, Demetris ; Christofi, Michael ; Temouri, Yama 
42019Global business shunning hospitality jobs: A disguised power struggle?Vassou, Chrystalla ; Christofi, Michael ; Simillidou, Aspasia ; Vrontis, Demetris 
51-Jan-2017Marketing research on mergers and acquisitions: a systematic review and future directionsChristofi, Michael ; Leonidou, Erasmia ; Vrontis, Demetris 
61-Jan-2017A value-based transcription of student choices into higher education branding practicesMelanthiou, Yioula ; Thrassou, Alkis ; Vrontis, Demetris 
72-Apr-2016Consumer preference, satisfaction, and intentional behavior: Investigating consumer attitudes for branded or unbranded productsIazzi, Antonio ; Vrontis, Demetris ; Trio, Oronzo ; Melanthiou, Yioula 
810-Aug-2015Innovation and cause-related marketing success: A conceptual framework and propositionsChristofi, Michael ; Leonidou, Erasmia ; Vrontis, Demetris ; Kitchen, Phillip ; Papasolomou, Ioanna 
91-Jan-2015Cause-related marketing, product innovation and extraordinary sustainable leadership: The root towards sustainabilityChristofi, Michael ; Leonidou, Erasmia ; Vrontis, Demetris 
101-Jan-2014Product innovation and cause-related marketing success: A conceptual framework and a research agendaChristofi, Michael ; Vrontis, Demetris ; Leonidou, Erasmia 
111-Jan-2013Cause-related marketing and strategic agility: An integrated framework for gaining the competitive advantageChristofi, Michael ; Kaufmann Hans, Ruediger ; Vrontis, Demetris ; Leonidou, Erasmia