Vrontis, Demetris (rp15744)

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Date Issued: [2020 TO 2024]

Date Issued: 2020

Journal: International Marketing Review

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	Issue Date	Title	Author(s)
1	3-Dec-2020	An assessment of the literature on cause-related marketing: implications for international competitiveness and marketing research	Vrontis, Demetris ; Christofi, Michael ; Katsikeas, Constantine S.
2	28-Aug-2020	Customer engagement through choice in cause-related marketing: A potential for global competitiveness	Christofi, Michael ; Vrontis, Demetris ; Leonidou, Erasmia ; Thrassou, Alkis
3	28-Aug-2020	Cause-related marketing in international business: what works and what does not?	Vrontis, Demetris ; Thrassou, Alkis ; Christofi, Michael ; Shams, S. M. Riad ; Czinkota, Michael R.