Vrontis, Demetris (rp15744)

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Date Issued: [2010 TO 2019]

Date Issued: 2015

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		Issue Date	Title	Author(s)	Journal
	1	10-Aug-2015	Innovation and cause-related marketing success: A conceptual framework and propositions	Christofi, Michael ; Leonidou, Erasmia ; Vrontis, Demetris ; Kitchen, Phillip ; Papasolomou, Ioanna	Journal of Services Marketing
	2	1-Jan-2015	Cause-related marketing, product innovation and extraordinary sustainable leadership: The root towards sustainability	Christofi, Michael ; Leonidou, Erasmia ; Vrontis, Demetris	Global Business and Economics Review