1. Ktisis Cyprus University of Technology

Katsikeas, Constantine S. (rp02381)

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Publications

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Issue DateTitleAuthor(s)
13-Dec-2020An assessment of the literature on cause-related marketing: implications for international competitiveness and marketing researchVrontis, Demetris ; Christofi, Michael ; Katsikeas, Constantine S. 
21-Oct-2015Environmentally friendly export business strategy: Its determinants and effects on competitive advantage and performanceLeonidou, Leonidas C. ; Fotiadis, Thomas A. ; Christodoulides, Paul ; Spyropoulou, Stavroula ; Katsikeas, Constantine S. 
3Sep-2013Antecedents and Consequences of an Eco-Friendly Export Marketing Strategy: The Moderating Role of Foreign Public Concern and Competitive IntensityLeonidou, Leonidas C. ; Katsikeas, Constantine S. ; Fotiadis, Thomas A. ; Christodoulides, Paul