1. Ktisis Cyprus University of Technology

Face to Face: Meet an Ancient Cypriot: Development of Branding, Market Profiles, Segmentation and Positioning Strategies for Ancient Life Stories-based Tourism, and GIS and Mobile Augmented Reality for Promoting IT

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Primary Data

Project title
Face to Face: Meet an Ancient Cypriot: Development of Branding, Market Profiles, Segmentation and Positioning Strategies for Ancient Life Stories-based Tourism, and GIS and Mobile Augmented Reality for Promoting IT
Budget
€999.998,17
Code
INTEGRATED/0609/29
Project Coordinator
Status
Ongoing Project
Start date
01-03-2019
Expected Completion
31-12-2022
 
Funding Program
Research Promotion Foundation “RESTART 2016 – 2020”
Project website

Description

Abstract
The Face to Face: Meet an Ancient Cypriot (FF-MAC) – project is funded by the Cyprus Research and Innovation Foundation (RIF) and involves a quadruple helix consortium of academia, enterprises, governmental services and policy makers, and societal stakeholders, with a project budget of over 1 million Euros. The overall aim of the project is to increase the appeal and accessibility of cultural heritage for tourism through encounters with real individuals from the Cypriot past, based on bioarchaeological research leading to construction of osteobiographies, ancient life stories, and visitor encounters with real, individual life stories from the past. The project involves an integrated intervention through research, and technological and innovation activities for addressing important challenges in the relevant sector.