S.P. Jain School of Global Management

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		Issue Date	Title	Author(s)	Journal
	1	27-Oct-2020	CRM campaigns with choice for enhanced business process performance: The collectivist customers’ collaborative role for positive word-of-mouth	Christofi, Michael ; Thrassou, Alkis ; Chebbi, Hela ; Ahmed, Zafar U. ; Grandhi, Balakrishna ; Iaia, Lea	Business Process Management Journal