1. Ktisis Cyprus University of Technology

University of Gabriele ’d Annunzio Chieti-Pescara

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University of Gabriele ’d Annunzio Chieti-Pescara

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Issue DateTitleAuthor(s)Journal
127-Oct-2020CRM campaigns with choice for enhanced business process performance: The collectivist customers’ collaborative role for positive word-of-mouthChristofi, Michael ; Thrassou, Alkis ; Chebbi, Hela ; Ahmed, Zafar U. ; Grandhi, Balakrishna ; Iaia, Lea Business Process Management Journal