1. Ktisis Cyprus University of Technology

Department of Communication and Marketing

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Department of Communication and Marketing
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Description
The Department of Communication and Marketing at the Cyprus University of Technology aspires to establish itself as a regional center for teaching and research in the field of public communication and to gradually become a nationally and internationally recognized center of excellence. Its mission is to enhance scholarship in the field of public communication, predominantly in those aspects that are linked to the media, journalism, political communication, advertising and public relations. It will strongly focus on the European dimension and on the related domains of the communicative disciplines, with emphasis on the historical, social and political aspects of their evolution.

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Results 1-20 of 78 (Search time: 0.004 seconds).

Issue DateTitleAuthor(s)
12020All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the selfPanigyrakis, George G. ; Panopoulos, Anastasios ; Koronaki, Eirini 
22019Analyzing the active audience: Reluctant, reactive, fearful, or lazy? Forms and motives of participation in mainstream journalismSpyridou, Lia Paschalia 
31-Jun-2019Analyzing the active audience: Reluctant, reactive, fearful, or lazy? Forms and motives of participation in mainstream journalismSpyridou, Lia Paschalia 
4Jun-2019Analyzing the active audience: reluctant, reactive, fearful, or lazy? Forms and motives of participation in mainstream journalismSpyridou, Lia Paschalia 
51-Dec-2016Applying Hidden Markov Models to Voting Advice ApplicationsAgathokleous, Marilena ; Tsapatsoulis, Nicolas 
630-Jan-2024Artificial intelligence and voting advice applicationsGemenis, Kostas 
72013Attention-Based Health MonitoringTsapatsoulis, Nicolas ; Theodosiou, Zenonas 
8Mar-2014Automatic annotation of image databases based on implicit crowdsourcing, visual concept modeling and evolutionTsapatsoulis, Nicolas ; Ntalianis, Klimis S. ; Doulamis, Anastasios D. ; Matsatsinis, Nikolaos F. 
91-Jan-2022Building corporate reputation through social media marketing efforts: the mediating role of corporate brand credibilityGaranti, Zanete ; Igbudu, Nicholas ; Popoola, Temitope ; Vrontis, Demetris ; Melanthiou, Yioula 
109-Jul-2018Cadrages médiatiques de la consultation grecque sur le plan d’aide européen: le référendum cause ou solution de la crise?Milioni, Dimitra L. ; Spyridou, Lia Paschalia ; Triga, Vasiliki 
1115-Feb-2019The celebrity chef phenomenon: a (reflective) commentaryZopiatis, Anastasios ; Melanthiou, Yioula 
1214-Sep-2017Churnalism on the Rise?: Assessing convergence effects on editorial practicesSaridou, Theodora ; Spyridou, Lia Paschalia ; Veglis, Andreas A. 
131-Jan-2022Creating public value in regional policy. Bringing citizens back inMendez, Carlos ; Pegan, Andreja ; Triga, Vasiliki 
141-Aug-2016Dependency, (non)liability and austerity news frames of bailout GreeceDoudaki, Vaia ; Boubouka, Angeliki ; Spyridou, Lia Paschalia ; Tzalavras, Christos 
151-Nov-2016Developing a Country-wide Tourist Loyalty Scheme: A Barren LandscapeZopiatis, Anastasios ; Theocharous, Antonis L. ; Kosmas, Petros C. ; Webster, Craig ; Melanthiou, Yioula 
161-Jan-2023Did we really need a pandemic to fast-track technology?Papasolomou, Ioanna ; Melanthiou, Yioula 
172019Does mode of administration impact on quality of data? Comparing a traditional survey versus an online survey via a voting advice applicationTriga, Vasiliki ; Manavopoulos, Vasilis 
1810-Aug-2019Does mode of administration impact on quality of data? Comparing a traditional survey versus an online survey via a voting advice applicationTriga, Vasiliki ; Manavopoulos, Vasilis 
1913-Dec-2022The effect of involvement on attitude formation and strength in the digital domainPalla, Polyxeni Jenny ; Kyriacou, Evdoxia ; Zarkada, Anna K. 
201-Apr-2018The emotional value of arts-based initiatives: Strengthening the luxury brand–consumer relationshipKoronaki, Eirini ; Kyrousi, Antigone G. ; Panigyrakis, George G.