Department of Communication and Marketing

Organization name
Department of Communication and Marketing
Description
The Department of Communication and Marketing at the Cyprus University of Technology aspires to establish itself as a regional center for teaching and research in the field of public communication and to gradually become a nationally and internationally recognized center of excellence. Its mission is to enhance scholarship in the field of public communication, predominantly in those aspects that are linked to the media, journalism, political communication, advertising and public relations. It will strongly focus on the European dimension and on the related domains of the communicative disciplines, with emphasis on the historical, social and political aspects of their evolution.

OrgUnit's Researchers publications
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Issue DateTitleAuthor(s)
12020All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the selfPanigyrakis, George G. ; Panopoulos, Anastasios ; Koronaki, Eirini 
22019Analyzing the active audience: Reluctant, reactive, fearful, or lazy? Forms and motives of participation in mainstream journalismSpyridou, Lia Paschalia 
32013Attention-Based Health MonitoringTsapatsoulis, Nicolas ; Theodosiou, Zenonas 
4Mar-2014Automatic annotation of image databases based on implicit crowdsourcing, visual concept modeling and evolutionTsapatsoulis, Nicolas ; Ntalianis, Klimis S. ; Doulamis, Anastasios D. ; Matsatsinis, Nikolaos F. 
51-Jan-2022Building corporate reputation through social media marketing efforts: the mediating role of corporate brand credibilityGaranti, Zanete ; Igbudu, Nicholas ; Popoola, Temitope ; Vrontis, Demetris ; Melanthiou, Yioula 
69-Jul-2018Cadrages médiatiques de la consultation grecque sur le plan d’aide européen: le référendum cause ou solution de la crise?Milioni, Dimitra L. ; Spyridou, Lia Paschalia ; Triga, Vasiliki 
715-Feb-2019The celebrity chef phenomenon: a (reflective) commentaryZopiatis, Anastasios ; Melanthiou, Yioula 
814-Sep-2017Churnalism on the Rise?: Assessing convergence effects on editorial practicesSaridou, Theodora ; Spyridou, Lia Paschalia ; Veglis, Andreas A. 
91-Jan-2022Creating public value in regional policy. Bringing citizens back inMendez, Carlos ; Pegan, Andreja ; Triga, Vasiliki 
101-Nov-2016Developing a Country-wide Tourist Loyalty Scheme: A Barren LandscapeZopiatis, Anastasios ; Theocharous, Antonis L. ; Kosmas, Petros C. ; Webster, Craig ; Melanthiou, Yioula 
111-Jan-2023Did we really need a pandemic to fast-track technology?Papasolomou, Ioanna ; Melanthiou, Yioula 
122019Does mode of administration impact on quality of data? Comparing a traditional survey versus an online survey via a voting advice applicationTriga, Vasiliki ; Manavopoulos, Vasilis 
1313-Dec-2022The effect of involvement on attitude formation and strength in the digital domainPalla, Polyxeni Jenny ; Kyriacou, Evdoxia ; Zarkada, Anna K. 
141-Apr-2018The emotional value of arts-based initiatives: Strengthening the luxury brand–consumer relationshipKoronaki, Eirini ; Kyrousi, Antigone G. ; Panigyrakis, George G. 
156-Sep-2023Exploring Discursive Strategies of Dark Participation: User Comments on Migration in New York Times and Τhe GuardianSpyridou, Lia Paschalia ; Avraamidou, Maria 
166-Oct-2022The fast fashion vs environment debate: Consumers’ level of awareness, feelings, and behaviour towards sustainability within the fast-fashion sectorPapasolomou, Ioanna ; Melanthiou, Yioula ; Tsamouridis, Anestis 
171-Jan-2015Framing immigration in online media and television news in crisis-stricken CyprusMilioni, Dimitra L. ; Spyridou, Lia Paschalia ; Vadratsikas, Konstantinos 
182017The Greek bailout referendum of 2015Triga, Vasiliki ; Manavopoulos, Vasilis 
191-Jul-2017Guest editorialLanitis, Andreas ; Tsapatsoulis, Nicolas 
202010Human action annotation, modeling and analysis based on implicit user interactionNtalianis, Klimis S. ; Tsapatsoulis, Nicolas ; Doulamis, Anastasios D. ; Doulamis, Nikolaos D.