1. Ktisis Cyprus University of Technology

Department of Communication and Marketing

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Department of Communication and Marketing
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Description
The Department of Communication and Marketing at the Cyprus University of Technology aspires to establish itself as a regional center for teaching and research in the field of public communication and to gradually become a nationally and internationally recognized center of excellence. Its mission is to enhance scholarship in the field of public communication, predominantly in those aspects that are linked to the media, journalism, political communication, advertising and public relations. It will strongly focus on the European dimension and on the related domains of the communicative disciplines, with emphasis on the historical, social and political aspects of their evolution.

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Date Issued:  [2020 TO 2024]

Results 1-20 of 53 (Search time: 0.004 seconds).

Issue DateTitleAuthor(s)
12020All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the selfPanigyrakis, George G. ; Panopoulos, Anastasios ; Koronaki, Eirini 
2Jun-2022Artificial intelligence and story-telling support: Do algorithms do It Better?Spyridou, Lia Paschalia 
31-Jan-2022Building corporate reputation through social media marketing efforts: the mediating role of corporate brand credibilityGaranti, Zanete ; Igbudu, Nicholas ; Popoola, Temitope ; Vrontis, Demetris ; Melanthiou, Yioula 
424-Jun-2023Choose4GreeceGemenis, Kostas ; Triga, Vasiliki ; Djouvas, Constantinos ; Tsapatsoulis, Nicolas ; Manavopoulos, Vasilis ; Konstantinidis, Ioannis ; Katsanidou, Alexia 
52020Citizens as actors in the field of journalism: Exploring users’ agency and perceptions of participatory affordancesSpyridou, Lia Paschalia 
622-Jul-2023Consumers’ Online Brand-Related Activities (COBRAS): A Systematic ReviewPapasolomou, Ioanna ; Melanthiou, Yioula ; Vrontis, Demetris ; Uzunboylu, Naziyet 
76-May-2021COVID-19 attitudes among social media users in GreeceGemenis, Kostas 
81-Jan-2022Creating public value in regional policy. Bringing citizens back inMendez, Carlos ; Pegan, Andreja ; Triga, Vasiliki 
929-Sep-2023Current Status of Metaverse ResearchTeerakapibal, Surat ; Melanthiou, Yioula 
10Mar-2023The Cypriot Presidential Election of 2023 and its AftermathTriga, Vasiliki ; Ioannidis, Nikandros 
1129-Sep-2023Cyprus: The EU’s Role in Europe’s Last Divided CountryZupančič, Rok ; Kocan, Faris ; Andresen, Kenneth ; Bojarska, Katarzyna ; Dacosta, Ricardo ; Farrell, Seamus ; Fiedler, Anke ; Hoxha, Abit ; Ioannidis, Nikandros ; Niamh, Kirk ; Irene, Martín ; Milioni, Dimitra L. ; Panos, Dionysis ; Marta, Paradés ; Tomasz, Rawski ; Triga, Vasiliki ; Vučko, Tjaša 
121-Jan-2023Did we really need a pandemic to fast-track technology?Papasolomou, Ioanna ; Melanthiou, Yioula 
132021Digital Museum Touring: From a Conventional 3D Translation to a Highly Engaging TransmutationPapadopoulou, Melina ; Zarkada, Anna K. 
1413-Dec-2022The effect of involvement on attitude formation and strength in the digital domainPalla, Polyxeni Jenny ; Kyriacou, Evdoxia ; Zarkada, Anna K. 
151-Jan-2022Engineering the Metaverse for Innovating the Electronic Business: A Socio-technological PerspectiveFesta, Giuseppe ; Melanthiou, Yioula ; Meriano, Pina 
166-Sep-2023Exploring Discursive Strategies of Dark Participation: User Comments on Migration in New York Times and Τhe GuardianSpyridou, Lia Paschalia ; Avraamidou, Maria 
1726-May-2022Exploring sourcing patterns during the Covid-19 pandemic: A ‘lived experience’ perspectiveSpyridou, Lia Paschalia ; Vatikiotis, Pantelis ; Maniou, Theodora 
182-Sep-2021Exploring Traffic Flows in the Online News Media EcosystemSpyridou, Lia Paschalia ; Manavopoulos, Vasilis 
19Sep-2021Face Verification in Practice: The Case of Greek Artist Leonidas ArniotisTsapatsoulis, Nicolas ; Diakoumopoulou, Katerina 
206-Oct-2022The fast fashion vs environment debate: Consumers’ level of awareness, feelings, and behaviour towards sustainability within the fast-fashion sectorPapasolomou, Ioanna ; Melanthiou, Yioula ; Tsamouridis, Anestis