Faculty of Communication and Media Studies

110437_Epikoinonia.jpg picture
Organization name
Faculty of Communication and Media Studies

OrgUnit's Researchers publications
(Dept/Workgroup Publication)



Refined By:
Journal:  International Journal of Advertising

Results 1-5 of 5 (Search time: 0.001 seconds).

Issue DateTitleAuthor(s)
12020All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the selfPanigyrakis, George G. ; Panopoulos, Anastasios ; Koronaki, Eirini 
22016Gender portrayals revisited: searching for explicit and implicit stereotypes in Cypriot magazine advertisementsTsichla, Eirini ; Zotos, Yorgos 
31-Jan-2016Gender stereotypes in advertising: A review of current researchGrau, Stacy Landreth ; Zotos, Yorgos 
41-Jan-2016Gender stereotypes in advertising: Exploring new directionsZotos, Yorgos ; Grau, Stacy Landreth 
52021Α path to our heart: Visual metaphors and “white” space in advertising aesthetic pleasureMargariti, Kostoula ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos