Faculty of Communication and Media Studies

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Organization name
Faculty of Communication and Media Studies

OrgUnit's Researchers publications
(Dept/Workgroup Publication)



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Publisher:  Elsevier
Journal:  Journal of Business Research

Results 1-1 of 1 (Search time: 0.0 seconds).

Issue DateTitleAuthor(s)
11-Apr-2018The emotional value of arts-based initiatives: Strengthening the luxury brand–consumer relationshipKoronaki, Eirini ; Kyrousi, Antigone G. ; Panigyrakis, George G.