Faculty of Communication and Media Studies

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Organization name

Dean

Tsapatsoulis, Nicolas

Parent OrgUnit

Cyprus University of Technology

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Journal: International Journal of Advertising

Date Issued: 2020

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		Issue Date	Title	Author(s)
	1	2020	All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self	Panigyrakis, George G. ; Panopoulos, Anastasios ; Koronaki, Eirini