1. Ktisis Cyprus University of Technology

Faculty of Communication and Media Studies

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Organization name
Faculty of Communication and Media Studies
Dean
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OrgUnit's Researchers publications
(Dept/Workgroup Publication)


Refined By:
Publisher:  Taylor & Francis
Date Issued:  [2020 TO 2024]
Journal:  Journal of Marketing Communications

Results 1-3 of 3 (Search time: 0.001 seconds).

Issue DateTitleAuthor(s)
15-Sep-2024Disparaging humorous advertising : A bibliometric reviewVoutsa, Maria C. 
213-Dec-2022The effect of involvement on attitude formation and strength in the digital domainPalla, Polyxeni Jenny ; Kyriacou, Evdoxia ; Zarkada, Anna K. 
317-Aug-2020Looking for luxury CSR practices that make more sense: The role of corporate identity and consumer attitudePanigyrakis, George G. ; Panopoulos, Anastasios ; Koronaki, Eirini