Journals International Journal of Bank Marketing
Name
International Journal of Bank Marketing
Subjects
Advertising of financial services
Behavioural finance
Branding financial services
Corporate social responsibility
Customer Relationship Management
Institutional banking and finance
Mobile and online banking
Mobile and online banking
Retail banking
Regulations affecting financial services marketing
Segmenting financial services customers
Behavioural finance
Branding financial services
Corporate social responsibility
Customer Relationship Management
Institutional banking and finance
Mobile and online banking
Mobile and online banking
Retail banking
Regulations affecting financial services marketing
Segmenting financial services customers
ISSN
0265-2323
Description
JBM aims to publish papers that relate to the marketing challenges of financial services providers around the globe.
Preference is given to empirically-based research papers that expand on existing theories (or develop new ones) on customer behaviour in financial services settings.
In addition, the journal is interested in helping academicians and practitioners in the field to better understand the discipline of financial services marketing, and as a result review papers and thought pieces are invited for submission.
Preference is given to empirically-based research papers that expand on existing theories (or develop new ones) on customer behaviour in financial services settings.
In addition, the journal is interested in helping academicians and practitioners in the field to better understand the discipline of financial services marketing, and as a result review papers and thought pieces are invited for submission.
Journal Webpage
Journal type
Hybrid Journal